In 1985, when Yew began to develop his business,  he  used  his  last   name “Haw” as the trade name for his first established company. “Haw” literally means ‘good’ in Mandarin, which perfectly represents the good quality present in the functional food. However, Yew Chian Haw changed the trade name to “Chian Haw” after realizing the weak impact of a single trade name. “Chian Haw” means building a state of good quality. In line with the establishment of Yew Chian Haw (M) Sdn. Bhd. in 1991, Yew kicked off the second stage of development ambitiously with a new vision -- to expand his business. Focused in inventing more Chinese herbal functional food, Yew no longer manufactures miscellaneous food for his vision is to become a professional in the ield of functional food. Having its direction and aim fixed, the company expanded aggressively in the local and foreign business arena. Three branches have been successively set up in Melaka, Kuala Lumpur and Johor Bahru. Following that, Yew Chian Haw products transcend from local boundaries to Singapore  (1992), 

Hong Kong (1993), Indonesia (1993), Taiwan and China (1994) as well as Chinatowns in the five Continents (America, Europe, Africa, Asia and Pacific). After several years of sheer perseverance, efforts finally paid off. Yew has successfully built an international reputation and branding for his products. Today, you may walk into any of the local department stores or international retail chain stores to easily locate the products of Yew Chian Haw. In 1998, Yew Chian Haw factory, which received Good Manufacturing Practice (GMP) certification, has been established as the workshop for herbal food manufacturing and processing.